Who dat saw the light?: An editorial

By Editorial page staff, The Times-Picayune

January 30, 2010, 6:25AM

The NFL’s aborted attempt to enforce a trademark over “Who Dat” was absurd and a public relations blunder of Super Bowl proportions. The league did itself a favor by publicly vowing to back down Friday, saying it will not longer try to crack down on local mom-and-pop shops selling Who Dat T-shirts.

The league, however, still has a trademark for the phrase in Louisiana, and it filed a new trademark for “Who Dat” in Florida the day after the Saints beat the Vikings in the NFC Championship.

NFL officials need to recognize that Who Dat belongs to Saints fans — and that the Saints and the NFL benefit immensely from that feeling.

Read the rest of the editorial here.

One Response to “Who dat saw the light?: An editorial”

  1. Sandra says:

    My Mother says she watched a TV program named Amos and Andy in the 1940’s and they where the ones who originated the phrase ‘Who Dat’? She also stated the entire phrase was
    Who Dat, when I say Who Dat. This was commonly used when someone knocked on their door.