By Jeff Duncan,
The Times-Picayune
February 02, 2010, 6:00AM FORT LAUDERDALE, FLA. –
Dan Green has sold more than 100,000 copies of his motivational book “Finish Strong.”
But one sale in particular changed the fortunes of his burgeoning enterprise.
Green thought it was a cool idea when New Orleans Saints quarterback Drew Brees ordered copies of “Finish Strong” for all of his teammates. Brees distributed the 116-page book, which features inspirational anecdotes about people overcoming adversity in their lives, along with silicone rubber bracelets bearing the message “Finish Strong” to the team on the first day of the offseason conditioning program in April.
At the time, it seemed like a cute little motivational ploy, like Coach Sean Payton’s “don’t-eat-the-cheese” mousetraps or “bring-the-wood” baseball bats.